Tuesday, 10 March 2015

#Evaluation 3 - Audience Feedback and view count data.

In the time between the 3rd of February 2015 and youtube's latest date figure (7th March 2015 - analytics don't get updated every day!), here is some of the data shown on the analytics page, with graphs showing the amount of views, minutes watched, likes, dislikes, comments, shares, and the different countries where the video has been watched.

We can see that the video has been particularly popular in the United Kingdom, possibly because that is the country where the majority of my friends and family would be watching from.

The above shows where the views have been coming from. The majority from an external website, most probably Facebook, where both Kaisey and I have shared the video multiple times.

All the following is feedback received from several posts on facebook.

Below is some audience feedback from my classmates!

So what have I learnt from my audience feedback?
I have learnt from my feedback that my video is good, as pretty much all of the comments are positive and praising certain aspects of the video, like the lighting, lip synching, and storyline. I had one comment about the lip synching being out a bit, and this is because I matched the audio track to the lip synching of David in shots where both David and Victor are 'singing' together, as David knew the song better, so emphasised the words more, and was more correct with the rhythm than Victor. Another reason the lip sync may have gone out of time on certain internet connections, i.e. on slower connections it may not work as well as on a faster, more reliable connection.

Monday, 2 March 2015

#Evaluation 1 - How does my media product use/develop/challenge forms & conventions of real media products?

Here are 9 key shots which I think use/develop/challenge forms and conventions of a real media product (a boy band pop music video)...

  1. This shot uses the typical start of a pop video shot, with the introduction of the band. It shows a mid shot of them all walking through a door, so we get to see each of them individually. The shot then pans, following them around, to where they sit, so we are again introduced to all of them, but as a group rather than individuals. 
  2. This is also a typical shot found in a pop video - the close up (of the face) lip syncing of band members. We felt it necessary to use this form of a real media convention, as we thought it would add to the effect of stereotypical boy band-ness, and aid us in getting to know the two vocalists better. We used two different vocalists, which are introduced in individual close ups in the first verse, then all 3 band members have close up lip syncing shots in the bridge section of the song.
  3. The stereotypical band shot. We have developed this from the usual band shot by adding a sepia wash and using a wide angle lens. We used this as we wanted to give them a dream (to be rockstars), and this is a shot of them in a band practice, to the lyrics 'I just wanna be a rockstar.' Normally in a boy-bands' music video, there are shots of every member singing/playing at the same time, so this is our equivalent.
  4. This is when the video changes, the cue for the scene to change. This is a long shot, that comes a quarter of the way through the video. It's a paper fight, with the boys creating mischief, another common theme in boy band videos.
  5. Scene change - the boys walking in a new location. This keeps the action going. In a typical pop video this scene change would happen too, maybe between different streets etc.. This scene is a long, low angled shot. This makes the boys look big and powerful, and gives a sense of achievement.
  6. Two of the boys teasing the other boy - showing the cheeky side of the band. This is again a mischievous shot, normally found in pop videos. They tease Michael about his love interest and wind him up, resulting in a brief chase scene.
  7. The typical instrument shots. This shot in particular is a high angled mid shot, of Michael playing the guitar. The majority of the instrument shots (piano, drums and guitar) are high angle, except the jokey shots as the video progresses. These are not so typical to a boy band video, but we felt that the instrumentation is a huge part of this song, so we wanted to show the importance, and make it seem more band like. 
  8. A shot of the two 'lovers' sharing a common interest, and being together alone and having a laugh, a common shot of a common, cheesy pop video. This shows that one dream (of Michaels) has come true, now we just have to wait for...
  9. The rock band finally achieves their dream and perform in a star studded show! Not so common in pop videos, but we thought it would be cool to show the boys living their dream and performing on stage during a MASSIVE guitar solo. Contains bright lights and a crowd loving it.The dream is complete and the video ends.

Wednesday, 25 February 2015

#Advert 6/7 - Real / Finished Advert

Here is the finished advert to go with my music video and digipak...

#Advert 5 - Audience feedback for advert

I put a copy of my advert on facebook to gain some audience feedback from my friends, and received 39 'likes', and two positive comments.

I also got some verbal feedback, saying that I should maybe put a QR code on the advert to give people a preview of the music features on the album.

People said they liked the colour wash, because it made it look edgy, and others said that the smudged effect makes the band stand out more from the background, and draws them into the advert.

I have since changed the 'top of the pops' rating to q magazine, as top of the pops no longer exists.

#Advert 4 - Mock up of advert.

So here's the mock up of my advert, next up, audience feedback!