Monday, 2 March 2015

#Evaluation 1 - How does my media product use/develop/challenge forms & conventions of real media products?

Here are 9 key shots which I think use/develop/challenge forms and conventions of a real media product (a boy band pop music video)...

  1. This shot uses the typical start of a pop video shot, with the introduction of the band. It shows a mid shot of them all walking through a door, so we get to see each of them individually. The shot then pans, following them around, to where they sit, so we are again introduced to all of them, but as a group rather than individuals. 
  2. This is also a typical shot found in a pop video - the close up (of the face) lip syncing of band members. We felt it necessary to use this form of a real media convention, as we thought it would add to the effect of stereotypical boy band-ness, and aid us in getting to know the two vocalists better. We used two different vocalists, which are introduced in individual close ups in the first verse, then all 3 band members have close up lip syncing shots in the bridge section of the song.
  3. The stereotypical band shot. We have developed this from the usual band shot by adding a sepia wash and using a wide angle lens. We used this as we wanted to give them a dream (to be rockstars), and this is a shot of them in a band practice, to the lyrics 'I just wanna be a rockstar.' Normally in a boy-bands' music video, there are shots of every member singing/playing at the same time, so this is our equivalent.
  4. This is when the video changes, the cue for the scene to change. This is a long shot, that comes a quarter of the way through the video. It's a paper fight, with the boys creating mischief, another common theme in boy band videos.
  5. Scene change - the boys walking in a new location. This keeps the action going. In a typical pop video this scene change would happen too, maybe between different streets etc.. This scene is a long, low angled shot. This makes the boys look big and powerful, and gives a sense of achievement.
  6. Two of the boys teasing the other boy - showing the cheeky side of the band. This is again a mischievous shot, normally found in pop videos. They tease Michael about his love interest and wind him up, resulting in a brief chase scene.
  7. The typical instrument shots. This shot in particular is a high angled mid shot, of Michael playing the guitar. The majority of the instrument shots (piano, drums and guitar) are high angle, except the jokey shots as the video progresses. These are not so typical to a boy band video, but we felt that the instrumentation is a huge part of this song, so we wanted to show the importance, and make it seem more band like. 
  8. A shot of the two 'lovers' sharing a common interest, and being together alone and having a laugh, a common shot of a common, cheesy pop video. This shows that one dream (of Michaels) has come true, now we just have to wait for...
  9. The rock band finally achieves their dream and perform in a star studded show! Not so common in pop videos, but we thought it would be cool to show the boys living their dream and performing on stage during a MASSIVE guitar solo. Contains bright lights and a crowd loving it.The dream is complete and the video ends.

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