#26 Shooting and Editing

Here are some screenshots of the editing process.

After we compiled a rough edit, we realised we were missing a fair few shots, so we went back and got these shots over the couple of weeks after the rough edit was first posted.

#25 Props and Costumes.

Victor

• School uniform (detention scene)
• Coat, scarf and hat (park scene)
• Edgy T-shirt and skinny jeans (rehearsal)
• Different Edgy T-shirt, black jacket and skinny jeans (gig) 

David

• School uniform (detention scene)
• Coat, scarf and hat (park scene)
• White shirt, blue shirt over and skinny jeans (& possibly a hat) (rehearsal)
• Plain T-shirt and skinny jeans (gig)

Michael

• School uniform (detention scene)
• Coat, scarf and hat (park scene)
• Jumper and skinny jeans (rehearsal)
• Plain T-shirt with skinny jeans and a hat (gig)

Lizzie

• School uniform with black eye make up, pouty lips, possible colour in hair as well as funky shoes, choker necklace band bracelets. (detention scene)
• Edgy hair and make-up again. Choker necklace, Coat, fur, scarf. (park scene)
• Same as above for rehearsal.
•  Small dress, tights, boots and choker necklace. (gig) 

Props-

• Musical Instruments
  
  
  
  
  
  
  
  
  
  
• Lights

• Sheet music

• Notebook

• Flyers
  

#24 Meet The Cast!

Meet the Cast:

Victor

Victor is one of our two male lipsynchers in the band. The reason behind choosing Victor is he has a very individual style that could easily influence the viewers of the video. We are keen on having his own influence on his costume so that he is dressed slightly differently than the others (we intend to have the others dressed a lot more mainstream). This would give Victor a signifier and something his 'fans' could identify him as in the band. We also chose Victor because he has a background of lipsynching (Edinburgh Fringe 2014) and is a very able actor. He also has a large personality that will fit perfectly into the stereotypical fun boy band member. He plays guitar too so his instrument playing will look believable. 

Michael

Michael is the guitarist in which the love story is concerned. The reason we chose Michael is that he has featured in previous years music videos which means that he has experience. As well as this he is very confident so he should have no problem with acting along side the opposite gender. He has the boy band look that we are trying to achieve and a good fashion style. He is also a guitarist which will mean that the playing shots will look more realistic. 

David 

David is the other lipsyncher as well as Victor. The reason behind choosing David is that he also has the look too. He is a musician so this means that in the music scenes he will be able to play believable. He is also a keen actor with lots of acting experience so he will have no problem with the amount of acting we are expecting him to do. As well as his acting, he has a lot of confidence for the boy band front man. His friendship with Victor will also mean that they can double act really well together.

Lizzie

Lizzie will be playing our female love interest. The reasons behind choosing lizzie are the following; She has a lot of experience with acting so we know that she is a capable actor. She has been in several productions where she has had to be the love interest which means she is aware of what we will be expecting of her. She is an attractive girl with a style both edgy and casual. Therefore there will be no disagreements about dressing her up in edgy clothing. She is also very good to work with and a friendly, likeable character. 

#23 Location Planning

We are planning to use three main locations, the Tennant Room (music recital room), the Orchestra Room (with lights) and a classroom. Below is the e-mails asking and granting permission for these locations to be used.

For the tennant room and studio...

And for the orchestra room (where the end gig will be held)...

#22 Shot List and Shooting Script

#21 Animatic

#20 Plan Five Sections of Video

#19 Story Plan

We have big ambitions for our video! Here is our main idea...
The music video starts following a girl as she walks an after school detention classroom. All of the boys in the band have been given detention for messing around and singing loudly in class. As two of the boys get on with their work, the other nods off in the back of the classroom. In walks the beautiful looking girl wearing alternative clothing (band merchandise) and very thick eyeliner. The teacher hands her some paper and then sits down. The boys wake up the other one (Michael*) to point her out, he stares at her beauty. The girl takes out her headphones and starts listening to music whilst staring out of the window. The boys decide they have had enough of detention and knock the desk over and run out, sending paper flying everywhere, leaving her startled.
Scenes of them playing music will surface throughout a long with several situations where the two boys make fun of the other about liking the girl. Cross cutting then occurs between the scene of the boys playing music and the girl walking in the park and sitting by the tree (possibly writing). The boys end up being in the same park handing out leaflets to their own show, they spot her and push Michael* in her direction with leaflets. They then leave so he's left on his own. He decides to walk over to her and sits by her, she looks up and smiles, they have a moment. He hands her the leaflet and she nods her head.
More cross cutting involving the band playing and cute moments involving the couple:
The boys are rehearsing, she is walking outside about to put her headphones in and hears them so she peers through the window, smiles to herself and keeps walking. Cross cut again to them playing.
He sees her walking in the School the next day, catches up to her and talks to her. Gives her a note, tells her to meet him in the rehearsal room after school. Michael teaches her to play piano, they are sitting together at the piano smiling and laughing as he teaches her a small tune. He puts her hair behind her ear.
The boys have their first gig and Michael looks towards the audience and he doesn't see her, is disheartened. At the end of their show, they are clearing things away and he sees her in the wings holding his leaflet and their sheet music. He runs to her and gives her a hug.
He leans in to kiss her, realises the other two have been watching the whole time, leans in and covers their face with sheet music.

#18 Key Elements of a Pop Video and Theorists

Pop videos have to contain several key elements, each of which is vital to engage the target audience, and the people that will actually be listening to the music .

Colour!
All popular pop music videos have use of very bright colours, and it makes it more visually pleasing. It also grabs the attention, so if there is an advert, it would instantly grab attention, and make people want to see the full video.

Costume!
The costume is often just high street clothing, or something that is currently in fashion, so the latest craze in t-shirts and jeans, and hair style! Quite often there is school uniform involved, making the band/singer appear younger, therefore more appealing to a teenage audience.

Cuts that fit with the music.
In pop videos, there are many different cuts and scene changes that fit with the music, so the shot changes on every xth beat of the song.



A theory that we would conform to is Andrew Goodwin's 'The Conventions of Music Videos', where music videos match the music, i.e. a relationship between the visuals, either amplifying or illustrating the lyrics. We aim to do this by making the boys in the band 'want to be a rockstar' - as the lyrics say they want to be. We will also have images that match the lyrics, e.g. for the line' there's a boy thinking of her', show a shot of a boy thinking with quick cuts to the girl he's thinking of!

Another theory we will use as a Walter Lippmann's stereotype theory. We will use stereotypes of certain images to help us think up costumes, as we want our boy band to look like a stereotypical boy band, not only with what they wear, but with the way they act as well. 

#17 Possible institutions to show our video

There are several possible institutions that could produce and exhibit our video. 

YouTube would possibly be my choice, as it is free to exhibit videos, and also one of the most popular websites on the web.

A lot of music videos are judged by popularity on youtube, by the amount of views, and there is often competition amongst artists to try to get the new record of 'so many views in a certain amount of time'. Also a lot of teenagers spend a lot of time flicking through videos on youtube, to find the next big thing.

4music is a popular music channel for freeview users, as they don't have access to MTV. This music channel shows all the music in the charts, as well as new releases, 'old' songs' and videos, and some TV programmes, such as 'Keeping Up With The Kardashians'. It also shows music game shows, run by the channel, which are popular amongst its main teenage audience. If 4music exhibited our video, I believe it would certainly boost the popularity. 

4music also occasionally helps to produce videos, which would certainly be a bonus, however, the channel is only really known in the UK, not in the USA, which is a key area to break into in the music industry.

SYCO is a record label, owned by Simon Cowell. This is the label 'One Direction' were originally signed to after 'The X Factor'. This may be a good label to look into for help in production and exhibition, as it has produced one of the biggest boy bands, with the biggest fan base, full of teenage fan girls! The label opened in 2002, and is good for distribution in both the UK and Stateside!

#16 How my video will attract my perfect audience member...

To attract the perfect 'fangirl' audience member, we will do a few stereotypical boy band shots and plots.
We are going to show the band in school, as rebels, which is what every fangirl loves about boy bands - the rebellious side to them.
The boys in the band (3 of them), will all be good friends, who are all chasing one girl, who just happens to play a musical instrument that they need in their band.
Eventually, the boys and the girl will all play together in a show, and will be united, which is like the happy ending to a fairy story - another thing fangirls love.
The band will also be the popular ones in the school, and every girl that see's them will want them, but they say no. Therefore the fangirls would want to be like the girl who gets to hang around with them, as they want to hang around with their idols.
We will do close ups of the bands faces, with that cheeky boy band smile that all the teenage girls love!
Another shot we will do which teenage girls love is the close up of the playing of guitars, as teenage fangirls may find boys in bands who play guitars more attractive than others!

#15 Perfect Audience Member

Fan Girl!

I did some research on channel 4's 'UK Tribes', did a quiz according to the way that someone who likes the genre of music may think, and the outcome was that the viewer would be a fan girl!

Here are some characteristics and how a fan girl may think...

Here is someone I think would look like a typical fangirl, wit one of her prized possessions. 

#14 Audience Research - Why they watch the videos they watch...

Here is my audience research, which I carried out on web messengers!!

From my mum...

From a good friend (my fellow production buddy)

I basically just like any music which has a good beat and good lyrics and I like certain artist styles the video doesn't really influence it because if it was a bad music video it wouldn't put me off the song, I like music videos with narratives and lip synching... I don't like music videos with too much dancing or irrelevance

From another good friend...

I listen to most my music on youtube, so it is quite important for me that the video is good too. It has to grab my attention, and be fun, and have structure (a story line). If the video is boring, and very random, I won't watch it, its not worth it.

#13 Mood Board

Here is the mood board I have created for the ideas I would like to use in my music video. I have included several shots of live bands performing, because each of the pictures has different lighting, and therefore gives a different effect to the people who are viewing.
I also included an image of an emo, because I think for the female character in our video, it would suit the style, as it makes her look more 'out there' and 'individual'.
I also included an image of a recording studio, as I think it would be good to have a shot with the 'band' recording some material, as this is sort of what makes a band, and their image in a music video.
I have put an image of a male singer singing into a microphone, in a close up shot, as I think this is a must for all pop videos, as it features in many 'boy band' pop videos, therefore, should feature in ours.
There is an image of the St. Trinians uniform, as it is the sort of thing I would like the characters to be wearing at the start of the video while in detention.

#12 Storyboard of 1st Minute of a Music Video

I See Fire - Ed Sheeran

#11 Nine key shots from another pop video

Superheroes - The Script

These are 9 key shots, from left to right, top to bottom...

1. The first shot is an establishing shot. It shows us the environment that the video is set in, and the type of people in the video. It shows us that this is probably in a poorer part of the world, as it looks overpopulated and the quality of houses does not look good, and in the background it looks like there's a slum.

2. This shot is a mid shot of the band, who are playing the song, that is the track for this video. It shows them higher up than everyone else, on a stage, and makes them look really important compared to everyone else in the shot, who are at the foot of the stage dancing. We see that they have expensive equipment, and then a piano with most of its panels missing, which makes it fit in with the background scenery better.

3. A long shot of a man, alone in his house getting ready for the day ahead. As he is alone, this suggests that he is one of the main characters in the video, and that we'll see more of him later in the video. His house looks dark, and quite dirty, and makes him look more desperate for a companion.

4. A series of shots of the man leaving his home, with what looks like a bag full of things. He looks like a silhouette as he walks into the sunset/rise, making the shot look more edgy. We see some rubbish on the streets, showing us how deprived the area is, and that maybe he's trying to escape.

5. The crowd of people watching the band. This again shows how untidy the place is, with overgrown plants etc. We see that the members of the crowd are all having fun.

6. A long, low angle shot of a young girl, sitting alone on the steps outside. She appears to be waiting for someone, maybe the man we saw earlier? This shot makes her look vulnerable, as she is also sat in the shadows. This shot of her on her own would also imply she is a key character in the video.

7.  This is a very effective shot. It makes the band stand out as silhouettes and shows the local people having fun, and waving their flares in the air. The smoke adds mood to the scene, making it seem more dangerous as the night falls.

8. The birds flying in this scene may symbolise freedom. They take off from the place where the lonely man is. It is a low angle shot, put into slow motion. 

9. This is a key shot for the video, where the lonely man, found the girl, and they appear to be father and daughter, along with a few shot reverse shots of the two approaching each other, we see them embracing. It is a very happy moment, and is shown in a mid shot, with the sun setting in the background.

#10 Textual analysis of similar videos

Busted - What I Go To School For on MUZU.TV. Busted- ‘What I Go To School for’ music video analysis This video contains a few classroom scenes, which is similar to what we wish to use for the start of our video. However we would want the boys to be chasing a student, not the teacher. The light in the classroom is natural light. You can see it coming in through the windows. It makes the scene seem more relaxed than most other classroom scenarios in music videos, which is sort of what I would like our video to be like. The natural light makes it easier to understand, and see what’s going on, whereas in a dark room, it adds gloominess, but I think it means you see less. The points where the classroom is not filled with daylight is where the room is filled by the light coming from the film projector, which provides sufficient light, and builds suspense for what’s coming when we see the room in full light. The costumes that the students (band et al.) are wearing are school uniforms, with typical ties, blazers and shirts. This makes the school parts of this video seem more real, and makes the band look more like real pupils. The uniform also helps us to tell that the boys are some of the ‘cooler’ ones, as they are wearing their ties and shirts slightly different to everyone else. You can also see they stand out from the crowd because of the large amount of hair gel they are wearing! There is a wide range of shots in the video, inlcuding the typical close ups, mid shot of the band sat down, extreme close ups of the face etc. There is a match on action shot when one member of the band drops a pencil and the teacher picks it up. This shows us how much the band member admire the teacher, as the lyrics to the song tell us what she is doing, and why too, making it much mire clear that the student likes the teacher. One other iconic shot is the low angle shot of the lads jumping while (quite obviously) pretending to play their guitars. This makes it look like they have jumped higher; therefore making them seem more atheletic. This shot is also a long shot, which shows a large crowd of other “cool” students dancing behind the band, proving their popularity amongst students. The video is set mainly in a classroom, but sometimes outside on what appears to be a typical British council estate. The classroom, yet again, makes the video seem more like it realy is about school boys. When the lights go out in the classroom for the movie, it makes the room seem atmospheric, and seems to make the boys more excited about the prospect of the teacher walking in and teaching them, showing us close ups of her finger nails, which are red. Red is significant because it has connotations of love, but also of evil. The council estate scenes show us that the area they are in isn’t great, and is probably full of other weird things. It also explains the way they are wearing their uniform. Mika – ‘Grace Kelly’ Music video analysis In this video, there are a lot of images of a band playing live and is mainly foccused on the singer, Mika. I would really like to use images of a live band in my video, and this is great inspiration. The main lighting in this video is quite dark, as it is set in a room, which is of a reasonable size, at night or in the evening, as there is absolutely no light coming in from outside the windows. This makes it seem like more like a rehearsal of a band than a live show. It also makes it feel much more intimate, and thay you are closer to the band. However, there is use of handheld lights. In one scene, there is some of the band members waving tube lights around in slow motion pretending to be fighting. This is effective as it makes it look like they are having a lot of fun, like normal friends do. It also makes the video look more fun when mika is swinging the light around by himself whilst singing. In the video, Mika is always wearing bright colours, which makes him stand out from the other band members as the main guy. Also wearing bright colours is the young girl, who speaks at the start and at the end. She is wearing a lime green poofy dress, which makes her look young and angelic, but at the same time a little bit cheeky. The video is set mainly in one room of a large house, which contains many upper class features, like large windows and a huge, detailed fireplace. This shows that maybe the party/rehearsal that happened was a group of friends in maybe a parents’ house. One of the key shots for me in this video is the eyeline match shots between mika and the small girl. When he’s playing the piano and singing at the same time, he’s always looking up and the girl, and when the camera turns to the girl, she’s looking at him. This shows that maybe the song is like a conversation between the two of them and they are engaging deep eye contact.

#9 Who I admire for music videos.

#8 Seeking Permission

We asked for permission via Twitter, and received no negative response so we are going ahead with the song 'Rockstar' as planned!

#7 Things to Consider

Lighting
We aim to use a number of different types of lighting in our video, as we want to create more than one atmosphere. I believe that lights can really change the atmosphere in a shot.
We would use some dramatic lighting for a show scene towards the end of our video, using spot lights, and other lights aimed at a stage and a band. At the start we would use fairly natural lighting for a classroom scene.

Camera work and editing
We would use a variety of different camera angles and editing skills. We aim to edit the shots to the beat, as this proves effective in pop videos. We will use a wide range of shots, including low angle, close up, mid shot, and many more!

Lip Synching
We want to make really good use of lip synching, as we believe it will really enhance the feel of our video. We will make sure that when we film the lip sync shots, the person in the shot knows the words and can gear the track so it will be in time!

#6 Choice of Song

We have chosen to make a video to the song 'Rockstar', performed by A Great Big World, which falls into the pop genre of music.

In pop music videos, there's always a link between the lyrics and the video, so if there's a band playing, chances are you'll see a band in the video.
Pop videos are usually quite bright and fast paced.
Most of them feature a man chasing a woman, or visa versa, and usually, a good looking one.

#5 Auteur Music Video Director - Mark Pellington

*insert picture of poster here*

#4 Star Image Presentaion

#1 Company and who I'm working with!

Welcome! This year I have chosen to work with Kaisey Elder, and we are calling our company 'JK Studios'.