The name of the band it written boldly in a distinctive font, in a bright colour in contrast to the background. The cover itself is a sepia sort of colour, and maybe this is because the band wanted an aged look, to go with the title 'Native', making it seem like it's been there a long time and it belongs.
The original 'Native' cover was bright, and colourful.
This grabbed attention through the colour wash, and the bold white text in the centre.
On the band's website, the theme of animals is continued. This is to keep continuity with their releases, and most recent singles, including 'Love Runs Out', with a bison head on the cover.
A way One Republic sold their new album to the public, was with exclusive performances of singles taken from the album, like the below performance from the O2 Academy in Shepherds Bush, London.